Mag leads creative team and is in charge of Video department. Contact with me
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GMC
Although the primary KPI for this experimental campaign was increased site visits, the team tracked additional metrics. Across the board the results were impressive and, in some cases, surprising. Based on customer-initiated engagement with GMC’s shopping tools, we learned that many visitors were lower in the purchasing funnel than originally assumed, and were influenced by …
Carter's
From strategy to execution, this program was delivered in less than 1 month, resulting in a 15:1 return on investment and a direct and immediate impact to Carter’s business. It was critical to ensure the new architecture did not handicap the sites’ SEO. The restructure contained many new product categories, which helped consumers quickly and …
Staples
Heading into Back-to-School (BTS), Staples wanted to increase store-location awareness and drive in-store traffic and sales for their BTS products. Digitallium’s consumer-driven, data-led approach helped Staples identify moms shopping for BTS products as mobile consumers who use Waze, making Waze the perfect platform for a precision audience targeted campaign. With 47K actions including 16K navigations, …
The Cocktail Project
Building on the strong DeKuyper’s case business results, we applied the same approach across the entire Beam Suntory portfolio of legendary spirits, creating a consumer-centric digital experience called The Cocktail Project. This premium mobile-first experience features a searchable database of recipes, high-quality photos, video tutorials and articles—promoting the entire portfolio of Beam Suntory products. In …
Ugg’s Black Friday
The first part of the strategy was all about getting the natural and paid search channels working together and assisting each other, ensuring the paid channel was able to perform efficiently in a highly competitive marketplace where Cost per Click was high. The second part of the strategy focused around understanding the purchasing behaviour and …